“There are many parts of a working computer game that dictate and translate player responses. World geometry, physics, music, character design; it’s tempting to regard the game’s actual rules as less important, modifying them in support of simulation systems and other game elements. Instead, studying the rules in advance and crafting a message from them represents one of the clearest and easiest creative opportunities for game designer. It is within these rules that the players will inhabit and practice their own art.” ~Game Rules as Art, Rod Humble
Rod Humble has been active in the computer game industry for over two decades and currently is the CEO of Linden Lab, creator of the virtual world Second Life. Humble is also known for his work with Electronic Arts, more specifically The Sims 2 and The Sims 3.
Check out his concept game The Marriage.